Comments on: 5 Successfully Executed Viral Marketing Campaigns

By: The Top 10 Viral Marketing Campaigns Of All Time

The Top 10 Viral Marketing Campaigns Of All Time — Thu, 12 Jun 2008 09:05:49 +0000

[...] and Myspace grew but the real viral marketing pioneer was Hotmail. In December 1996 Hotmail had 500,000 registered users – less than a year later they had over 12,000,000 users. This astonishing growth rate was down to [...]

By: Ada

Ada — Tue, 20 May 2008 21:35:38 +0000

Coca Cola Zero was the first on the list made after a study by Nouveau Rich University too. Coca Cola knew how to manage with people. They took advantage of the curious par of the human beings: they just gave a little for the beginning, made you wonder whatâ€™s up with â€œZeroâ€ and what are they on about â€“ people are always curious and like to have chats about mysteries and other things like this. That was manipulationâ€¦ full of caffeine â€“ a sweet one.

By: Salarizare

Salarizare — Mon, 17 Mar 2008 10:53:40 +0000

There is an interesting example of a successful viral capmaign in Romania. One of the main retailers, Altex, launched a commercial that was banned by the romanian FCC. It was based on an old joke about a monk that was thrown of a balcony. One of the characters then says: “I told you it was a priest… But you went on: Batman, Batman”. It was pretty funny and the email kept rolling for about 6 months.

By: The Dark Knight is officially a box office hit.

The Dark Knight is officially a box office hit. — Wed, 23 Jan 2008 05:50:27 +0000

[...] is about his latest work, the latest Batman movie, The Dark Knight. I have previously explored some marketing techniques used in promoting The Dark Knight, and I simply wanted to point out how unforeseen things like these can affect our [...]

By: ::: Viral Marketing

::: Viral Marketing — Wed, 12 Dec 2007 00:44:21 +0000

[...] http://lars-christian.com/internet-marketing/5-successfully-executed-viral-marketing-campaigns/ [...]

By: itza

itza — Thu, 29 Nov 2007 03:59:53 +0000

What about Cloverfield or the Lost Experience? J.J. Abrams is the Jimi Hendrix of viral marketing campaigns!

By: SiteMostâ€™s Blog Recap 28/11/07 at Brisbane SEO Blog

SiteMostâ€™s Blog Recap 28/11/07 at Brisbane SEO Blog — Wed, 28 Nov 2007 06:19:57 +0000

[...] 5 Successfully Executed Viral Marketing Campaigns [...]

By: Lars-Christian

Lars-Christian — Wed, 07 Nov 2007 10:09:39 +0000

It all depends on what goals you define for the campaign. Personally I think your perspective on this one is skewed. What I see as the main goal, and what I would imagine those who created the Dark Knight campaign had in mind as well, is to raise awareness for the movie. To say “Hey, look everybody, a new Batman movie is coming, in a year or so“.

They haven’t sold any tickets yet, but they’ve done a great job in making people aware of the fact that there’s a new movie on the way, and thus they’ve put themselves in a great position to actually sell tickets when the movie is out. A position they with more traditional marketing efforts they most likely would have ended up paying much more for.

Although I most certainly see your point of view, I can’t agree with your reasoning, because it’s all about defining a set of goals, and by reaching those goals coming one step closer to what it’s really all about. Whether or not they’ll be able to convert the attention they’ve garnered into sold tickets, well that’s a different discussion entirely, and one that would be premature to engage in today.

If my goal was to make money with this blog, attracting visitors to the blog would be one of the most important factors, even though it won’t directly result in any money. If 10,000 people visited the blog every day, I would still have done a decent job marketing it even if I don’t manage to convert those visitors into cold cash.

By: Nar_Matteru

Nar_Matteru — Mon, 05 Nov 2007 22:30:07 +0000

You misunderstand. The goal of advertising is not to just reach people, but make them actually buy the product. They can reach as many people as they want, make as much hype as they want, but those people don’t actually end up buying tickets to see it, I wouldn’t consider it a success at all. Just because the people have been ‘reached’ doesn’t mean they will actually buy the product. As a matter of fact, that happens quite often.

By: Lars-Christian

Lars-Christian — Mon, 05 Nov 2007 21:33:02 +0000

Patrick: Yes, Nine Inch Nails’ campaign was certainly successful by any means. The reason it wasn’t included was because I didn’t want to overdo the article with too many examples, and also because I simply hadn’t as much insight into their campaign as I did with the ones I did cover.

But it most definitely is an article that deserves a mention, and hopefully one that I can cover in a future post!