Viral marketing, or buzz marketing if you prefer, is by no means a new thing within the marketing scene. Ever since people became employed as marketing experts, they have been tilting their heads each and every way in order to come up with new and creative ways to get people to talk about the products they are promoting.

With the exponential growth of the Internet in the past decade and a half however, the fundamentals of communication have changed radically, and the way marketing campaigns can influence customers to spread the word about various products has all …

If your feedreader looks anything like mine, you’ve probably seen nothing but posts about Google hammering the PR of a lot of high profile blogs down to what seems to be deceitfully low levels compared to the actual authorithy these blogs have worked for a long time to build.

A feasible theory about what’s actually going on is that the good people over at the big G are simply readjusting the algorithm that determines a site PageRank. While this makes sense, one can only wonder why it has only affected …

Obviously this is part two of my previous article entitled Everybody is (or wants to be) in marketing these days. - In the first part, I brought up three things that I think are typical characteristics of an expert in the field of marketing. The three points were creativity, being an early adopter and being well connected.

I will now proceed with the final points on my own personal list of things that typically characterize someone well versed in the art of marketing. Of course, as I mentioned in the first part, I’m by no means an expert myself, and …

From what little observations I’ve made lately, it seems that everybody wants to be in marketing these days. People I meet at school want to be in marketing because they don’t want to be stuck pushing pencils behind a desk in a four times four feet cubicle, and online it seems that everyone and their mothers are giving people marketing advice. It really does seem that marketing is a trendy field to operate in.

Now I’m by no means a marketing expert, but I do have some experience with internet marketing. I’m pretty sure that I could, if given the proper …

In this day and age it seems that the number of RSS subscribers a website has becomes increasingly important for its status. Particularly when it comes to blogs, it has become the flavor of the month for judging its popularity. This trend has undoubtably been aided by the fact that large, popular blogs such as for instance Techcrunch publicly display their feed subscription numbers. Thus it has become a way for bloggers to give their new readers an indication of how popular their blog is by indirectly saying “Hey look, xxx people already subscribe to this blog, so it …