A sponsor for Bloggst, the very first!
Posted on May 15th, 2007 in Project Development) by Lars-Christian |
Tags : advertisers, make, money, online, sponsor
Well today is a day of joy for me, as I can finally say that I’ve made the very first sponsorship deal for Bloggst. As I’ve mentioned several times in interviews and here on my blog, my plan for monetizing Bloggst relies mostly on selling direct advertisements, as opposed to using various ad networks like for instance AdSense.
In my experience, while this method initially requires more effort from my end, it has far more potential in terms of profits. It also helps you expand your network of contacts, which I have found to be one of the most crucial elements of making money online. Once you have a few advertisers on board, so long as you provide them with a nice return for their investments, you will find that this is not only the most profitable way of monetizing a website, but also the most enjoyable by far.
The sponsor I just agreed with for Bloggst is called Inblogit, a blogging platform that is sort of a hybrid between WordPress and Blogger, in the way that it lets you create your own blog on your own domain with full control over it, but the content is still hosted on their centralized servers. As a part of the deal, I also agreed to do a review of the product, so keep an eye out for that if you want to know more about it. Obviously a very relevant product for the members and readers of Bloggst, which is another pro of selling your own ads yourself. You have complete control over which ads are displayed on your site.
I’m sure you’re all wondering how I managed to snatch this deal, seeing how I’ve yet to even put up an “Advertise” page over at Bloggst. Well it was as easy as when I found their site, I immediately recognized their product as something that could be of benefit to our members at Bloggst, and then emailed them a quick proposal. After receiving my proposal and looking through Bloggst, they saw the same as I did, and decided to bite. From there on, we just worked out the details.
Let that be a little lesson on how easy it can be to sell your ads. Find products and services that are relevant to your visitors, and contact these with a proposal to advertise. The worst thing that can happen is that they say no, and if they do, you can proceed on your list and ask the next company in line. Now I’m contemplating setting up an AdServer, just so that I can give my advertisers detailed stats of how their campaigns at Bloggst are performing, but I think I will put that off until I get some more advertisers on board.
This first deal is a huge source of inspiration for me to keep working and pouring all my best efforts into Bloggst, even though things have been growing quite slowly lately, because it shows that if I just keep doing what I’m doing, I will eventually be rewarded. It was just what I needed right now to get the motivation back. And I’m happy to announce that if I manage to land only one more sponsor this month, I will already be ahead of my monetization goals for Bloggst for the month of June
Now I really need to get back to the books. Exams are coming closer every minute, and I’m still far from well prepared!

Brilliant news, Lars. Well done for that. Indeed, you are an inspiration. Now, where’s my motorhome dealer list …. ?
Thanks Gerald - It’s an honour to be called an “inspiration” for sure
Well done on the sponsorship!
I’d always thought that services like text-link-ads were the only real viable way of getting advertisers on board, looks like I was wrong.
And of course by approaching them directly (rather than having the likes of TLA managing them) you get 100% of the revenue, rather than the 50% offered by those networks.
I am very much bad in looking for advertisers. I am impressed you did it.
Congratulations dude! That’s great news.
I’m a bit late on this, but well done.
Now I have a question for you.
How do you structure your prices? Compare this with how you did things over at Zelda Universe.
Maybe this could even be a blog post?? It’s be a while.
Thanks…and you ARE an inspiration. Best of luck on your next ventures. I’m sure you’ll go far.
Kirk: A post on how to structure advertising prices is definitely one that I will consider writing. Heck, I’ll go as far as to say that you should look out for it in the coming weeks
When I ran Zelda Universe the only thing I ever sold directly were text link ads, all of the other spots were sold through third party networks like Casale and Burst Media and others. But I’ll be sure to include a segment about how to price your text links as well when I write up that post.
Thanks for the idea, and for the compliments