Viral marketing, or buzz marketing if you prefer, is by no means a new thing within the marketing scene. Ever since people became employed as marketing experts, they have been tilting their heads each and every way in order to come up with new and creative ways to get people to talk about the products they are promoting.

With the exponential growth of the Internet in the past decade and a half however, the fundamentals of communication have changed radically, and the way marketing campaigns can influence customers to spread the word about various products has all …