Yesterday sparks light up the web when the guys over at Izea, PayPerPost’s parent company, announced that they would be introducing a new metric to gauge the importance and popularity of any given website called RealRank.

This is obviously a response to Google’s PageRank punishment of those who have been found selling paid post, which incidentally Izea’s core services revolve around. While it is easy …

If your feedreader looks anything like mine, you’ve probably seen nothing but posts about Google hammering the PR of a lot of high profile blogs down to what seems to be deceitfully low levels compared to the actual authorithy these blogs have worked for a long time to build.

A feasible theory about what’s actually going on is that the good people over at the big G are simply readjusting the algorithm that determines a site PageRank. While this makes sense, one can only wonder why it has only affected …