My name is Lars-Christian Simonsen. I am a thirtysomething man from πŸ“ Ski, just outside of Oslo, the capital of πŸ‡³πŸ‡΄ Norway.


I have been creating stuff online for more than twenty years. Professionally, however, I pursued a Master’s Degree in Economics and Business Administration. After graduating in 2012, I gained nearly a decade of experience in business finance, management and administration.

Then I decided to get back to my roots. I wanted to turn my passion for building and promoting online into a profession. I quit my job as a finance and administration manager, and landed a role in Product Information Management (PIM) with Coop.

Skills and experience

πŸ‘¨πŸΌβ€πŸ’» Tech

  • Content Management Systems like WordPress and Optimizely
  • Implementation and streamlining of complex ERPCRM and HRM systems
  • Front End web development HTML & CSS
  • Product information management process design and data model management with InRiver

πŸ“ Content

  • Writing ranging from short copy to long form articles
  • AI assisted content creation
  • Photo and video from capture to production with tools like the Adobe Creative SuiteCanvaFinal Cut Pro and LumaFusion
  • UI & UX work with Sketch and Figma
  • Newsletters using Mailchimp and ConvertKit

πŸ“Š Analysis

  • Data management with expert level knowledge of Excel
  • Web analysis and tracking using Google Analytics and Google Tag Manager
  • SEO strategy and implementation utilising tools like Ahrefs and Semrush
  • SEM and PPC marketing in Google Ads and Facebook Ads Manager

πŸ—‚ Admin

  • Extensive project management experience.
  • Knowledgeable in process management and task automation with no- and low-code solutions like Zapier and Power Automate
  • Experienced in meeting management
  • Skilled in defining KPIs and and creating relevant report structures


πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦ Family

I have been blessed with an amazing family that includes a wife and two beautiful kids ages 5 and 2. They are my world. Everything I do, I do for them, and the one we lost.

πŸƒβ€β™‚οΈ Long distance running

I still manage to run every day, sometimes twice. The marathon is my Sisyphean mountain. I’m also a fan of track and field and road racing, and follow the sport. Locally and globally.

πŸ“š Fantasy novels

There’s nothing quite like disappearing into a world where anything can happen. My favourite authors include Joe Abercrombie, Brandon Sanderson and Neil Gaiman.


I am always fidgeting with one project or another. To learn something, hone my skills, or sometimes simply to pass time. 


Description: I created this website to explore my passion for running. It started out as a simple blog. Nowadays, it is an extensive resource on running training. And the weekly newsletter goes out to more than a thousand runners every week. The concept is always evolving in tune with my desire to learn and explore.

Stack: WordPressConvertkit


Email me at blog@lars-christian.com to get in touch.

/about history

I wrote the first version of this page when I started this blog in 2005. You can view previous editions of my /about page here.

More to come as I bring back the archives.