28 September 2024

Nothing social about social media

Bookmarked Meta wants to kill the social web by tante.

When algorithmic sorting became more dominant this narrative was continued: Shape your posts in the shape the algorithm likes and you will get an audience. Of people. With all the opportunities this brings.

Meta shattered that covenant. “We’ll just generate something to keep your eyes busy” discards the promise of you connecting to people.

On consideration, it seems like an obvious dystopian evolution as "social media" and generative AI converge. And maybe the thing that will finally see us drop the "social" label from these platforms that have long since abandoned any pretence of being about connecting people. They're all champing at the bits to replace influencers with in-house generated content optimised to keep us doomscrolling.