23 February 2024

UX takeaways from social media

An unexpected UX takeaway from social media, Instagram in particular, is that I've come to enjoy browsing a brand's product selection presented as a stream of photos. It's a convenient way to explore a product range when you're not looking for something in particular. I think more brands should adopt this way of presenting their products on their own websites.

It's a good example of how constraints can lead to interesting solutions.