Cloud magic
Reposted Any Technology Indistinguishable From Magic is Hiding Something by Jason Velazquez.
So, what we know as the cloud doesn’t actually exist. It’s a euphemism that obfuscates the consolidation of critical infrastructure. The cloud is metaphysical porn for wild-eyed technocrats in Allbirds who say things like, “I’m making a dent in the universe” without a whisper of irony. It’s bullshit. It’s fugazi. There is no spoon, Neo.
I remember being so confused about "the cloud" when buzzword first appeared. It just didn't make sense to me why we didn't just say that stuff was online, on the internet or whatever we'd been saying already. Jason adds an interesting perspective as to why we didn't — with beautiful prose, as always — and what we can do to reclaim the internet from our cloud overlords.