Measuring nothing (with great accuracy)
Seth Godin in Measuring nothing (with great accuracy):
We keep coming up with new things to measure (like processor speed, heat output, column inches) but it's pretty rare that those measurements are actually a proxy for the impact or quality we care about. It takes a lot of guts to stop measuring things that are measurable, and even more guts to create things that don't measure well by conventional means.
May have shared this before. Seth wrote it more than a decade ago. But when I came across it again in Jim's notes it felt more relevant than ever before.